Cameron loses more public trust following #ProjectFear psy-ops

Posted: May 14, 2016 by tallbloke in alarmism, EU Referendum, government, People power, Philosophy, Politics, solar system dynamics


David Cameron’s #projectfear uses a well know psychological technique called loss aversion. Wiki:

In economics and decision theory, loss aversion refers to people’s tendency to strongly prefer avoiding losses to acquiring gains. Most studies suggest that losses are twice as powerful, psychologically, as gains.[1] Loss aversion was first demonstrated by Amos Tversky and Daniel Kahneman.[2]

This leads to risk aversion when people evaluate an outcome comprising similar gains and losses; since people prefer avoiding losses to making gains.

This is why politicians always say in advance they will “run a positive campaign” but then end up running a negative one – fear of downsides outsides potential benefits of upsides in the average person’s mind.

That’s also why entrepreneurs, inventors and explorers tend to be in the vanguard of the Leave campaign – they don’t allow irrational fear of small risks to keep them from trying for the big prize.

In the dour, homogenised world of mediocrity the EU bureaucrats and British civil service have created over the last decades, most people don’t seek the big prize, they look to avoid loss, the fear of which is being preyed on and blown out of proportion by the ‘In’ campaign’s usual suspects.

There is a glimmer of hope though. In a new poll conducted by IOS for the Mirror and Sun newspapers, there is evidence that a large section of the public has awoken from the miasma and smelled the coffee. They don’t trust Cameron to tell the truth about the EU.


There are still a lot of don’t knows there, but the tide is turning. I expect to see the ‘Leave’ campaign draw ahead in the coming weeks leading up to the referendum. We have the truth on our side, and the public is increasingly aware they have been sold a lie all these years.

David Cameron said yesterday:

‘If we vote to leave we will be voting for higher prices, we will be voting for fewer jobs, we will be voting for lower growth, we will be voting potentially for a recession.’

The PM is piling on the fear in spades, but here’s what he said only last November:


As HL Mencken said all those years ago:

The whole aim of practical politics is to keep the populace alarmed (and hence clamorous to be led to safety) by menacing it with an endless series of hobgoblins, all of them imaginary.

  1. Rossshire Mannie says:

    I find it often difficult to be original in the written word on such matters – BUT NOT ONLY have we been sold a lie all these years, WE SWALLOWED it Hook Line & Stinker. – Like maybe alcohol, it was good at the time, but now we have the sore heids and damages Liver etc, The Liver is to the Body as Manufacturing Industry is to the Life of the Country, The City unfortunately is like a drug of kwik-fixes Medication.
    Folks, go figure it out for yourselves and Breakit – Brexit once and for all. Be a Hero

  2. Graeme No.3 says:

    From the outside it is difficult to see why David C. is behaving as he has. He didn’t negotiate any real concessions and now he is running a divisive campaign which will split his party whatever the choice. The result will be him being booted out of No.10, probably before Christmas.
    What did he hope to gain personally? He certainly can’t claim any gains for staying in the EU. And he has called on every foreign dignitary except the Pope and the Dalai Lama for support for his position (apologies if I missed their call).

  3. graphicconception says:

    “What did he hope to gain personally?” If we remain in the EU he will hope to land a lucrative EU job when the one here disappears. EU Commissioners start at just over Eur 20,000 and then they get allowances for all kinds of things. By the way, that is the monthly salary. Or perhaps he fancied his chances as one of the four presidents that the EU has?

    Has anyone posted a link to Daniel Hannan’s recent speech here, yet?

  4. bit chilly says:

    graeme , i think camerons next job in politics will likely tell us why . do not be surprised to see him doing a kinnock should we vote to remain.

  5. Graeme No.3 says:

    A smoked kinnock or a finished kinnock?

  6. Konrad says:

    There are many disturbing similarities between the the EU and the UN. Both no longer serve their intended purpose. Both have become bloated self serving bureaucracies fighting for their own survival and increased power at the expense of un-represented, over-taxed and over-regulated citizens.

    A Brexit is something to be hoped for and encouraged. Brexit now means far more than saving Britain. A Brexit can save Britain, Australia, Europe and the whole world.

    For Britain, you get their country back. Your leaders will once again be answerable to the voters. Your laws will be your own as will your trade agreements.

    Australia will profit greatly from trade agreements with the UK that the EU is currently blocking. LNG, coal, iron ore, alumina, uranium and thorium? We’ve got tonnes of it out the back and we’d love to sell it. A Brexit gives Australia a new age of prosperity.

    A Brexit can also save Europe. The EU needs Britain’s billions to survive. The culture, economy and security of Europe is currently being destroyed by Mad Merkel’s Tarrarush Tourists. When the faceless kleptocrats and anti-social engineers of Brussels are crushed, Europe can rebuild.

    A Brexit can save the world. We have seen what the faceless self serving EU sprungers have done to Europe. This is exactly what the UN has planned for the world. If the EU falls, and Europe escapes the yoke, the UN kleptocrats will know their plans and schemes are next. What hope for the continuance of the AGW hoax when the undemocratic power of the EU is collapsing and the UN is on its knees begging?

    As an Australian, I urge UK citizens to Brexit. We have all the energy and resources you could ever want. Why pay those millions a day to bureaucratic parasites in Brussels, when you can give it to Australia and we will give you actual value in return? Trade with Mad Merkel’s withering welfare state? Or trade with the world?

    Brexit for Great Britain. Brexit for our common wealth. Brexit for Australia. Brexit for Europe. Brexit for the world. Go!

  7. A C Osborn says:

    Rossshire Mannie says:
    May 14, 2016 at 11:01 pm

    I find it often difficult to be original in the written word on such matters – BUT NOT ONLY have we been sold a lie all these years, WE SWALLOWED it Hook Line & Stinker.

    You speak for yourself, I voted not to stay in the Common Market as it was obvious what was coming.

  8. Tim Hammond says:

    I don’t believe Cameron is a great fan of the EU, nor do I believe he will ever work there. The idea he is doing this to ensure a job at the EU is absurd – for all his faults, Cameron is just not that venal and doesn’t need to work. He could easily stay on as leader and thus probably PM if he wanted to.

    Cameron’s two biggest faults are his risk-aversion and paternalism. The EU argument plays to both unfortunately. He sees the risks of leaving (which do exist if we are all honest) and is as ever scared that the (undoubted) upsides will materialise. And he believes in government as a good thing, as something that can can change things positively, and that makes him look at the EU as a good thing, even if it needs reform. And like all paternalistic Tories he looks down a bit on business and trade and markets, and consequently doesn’t understand how the EU (and his own government) strangles innovation and distorts competition and markets to the detriment of us all, and particularly the poor.

  9. tallbloke says:


  10. From afar it appears that Cameron is only considering himself. If the stay-in wins he will stay PM a little longer and I may then look for a cushy job at the EU as a commissioner or vice-president. If the Brexit wins he will be replaced as PM by Boris and his reputation will be shot. The Brexit movie has some good points. it should have presented more on Switzerland but also should have mentioned Australia, New Zealand and Singapore. Just look at Singapore one of the richest countries that have got there with private enterprise, low taxes plus hard work and intelligence by the people of a small island with no resources other than people. Australia has free trade relations with China, USA, Japan, South Korea, Thailand, New Zealand and Singapore. Britain would be far better out of Europe and reconnecting with the Commonwealth. I am sure that is what our Queen would prefer.

  11. Rossshire Mannie says:

    A C Osborn says:
    May 15, 2016 at 11:29 am ….. etc
    as alcohol is a natural product and should not be demonised – everything in moderation, etc, I never did say that I voted FOR the Joining the EEC, the WE part, is as portrayed as our “Democratic society”, by the Media / politicians. No, I want OUT – huhm even in Germany they refer to the Euro currency as ‘der Teure Euro’ meaning the expensive euro. thats what THEY think / thawt of it.
    Perhaps it would be a good time here for someone to explain to our readers what the difference between a Journalist and a Reporter is …. ? So many “stories” in the Media are by fowk who have no idea about what they’re talking – jump on a generally, Political, bandwagon and appear to speak with authority. gonna stop here. !