Study finds three barriers to consumer adoption of EVs: cost, range, charging sites

Posted: January 14, 2020 by oldbrew in government, research, Travel
Tags: ,

So what’s new? Nothing really, but these issues show few if any signs of being resolved in the near future. Governments intending to pressure or force people to buy EVs are going to be unpopular with millions of car users, it would seem. Woolly climate propaganda isn’t impressing many buyers.

Ipsos, the global research and insights organization, says it has uncovered the thoughts of consumers regarding BEVs, Green Car Congress reports.

These new findings are released in the second module of the Ipsos Global Mobility Navigator Syndicated Study, in which 20,000 consumers worldwide shared their opinions on alternative engines and what it would take to get them to consider one.

Ipsos says that this module helps to provide insight into why environmental concerns are not necessarily translating into BEV sales.

Todd Markusic, Vice President of Mobility at Ipsos, said the Ipsos Global Mobility Navigator Syndicated Study discovered there are three main barriers towards BEV ownership for consumers: overall cost, range and charging location stations.

The primary barrier is price, regardless of the type of vehicle in question, it is the most important factor when drivers are purchasing/leasing a new vehicle. This poses a huge hurdle for BEV manufacturers since the cost of batteries remains high and are then rolled into the asking price. Our study revealed consumers are only willing to pay up to an extra 10% more for a BEV over a similar gas/diesel version of the vehicle. However, we see once that price point exceeds 20%, consideration in the BEV option drops considerably.

—Todd Markusic

For the BEV industry to clear these hurdles, Markusic said exposure is critical.

Full report here.

  1. Gamecock says:

    ‘Ipsos says that this module helps to provide insight into why environmental concerns are not necessarily translating into BEV sales.’

    Not sharing YOUR environmental concerns has to be number one reason, though not even listed.

    ‘Among those seriously considering a BEV, 37% believe the external design should be different than the gas version of the vehicle.’

    Ahh, you can’t eco-preen if your car looks like all the others.

  2. JB says:

    And that ain’t the half of it.

  3. ivan says:

    There may not be any tail pipe emissions but the extra weight will increase brake and rubber particles and since it is the small particles they are worried about EVs will be worse polluters, ignoring the pollution from manufacture and charging, than ICE cars.

  4. Phoenix44 says:

    Or as a sensible person might say, I’m not buying something that’s worse than what I already have.

    Why would anybody pay more for something with a shorter range, that takes anywhere between 10 and 100 times longer to refuel and which needs to refuel twice or three times as often?

    It is the opposite of progress and the opposite of increasing our wealth. So we don’t do it. Who is surprised by this?

  5. oldbrew says:

    This Mini EV 3-door model costs over £24k after gov’t. subsidy.

    Range ‘up to’ = less than 145 miles on a full charge when new, but batteries degrade.
    Any takers?
    – – –

    FT: Hundreds of thousands of emission-free vehicles will have to be produced over the next 24 months, if Germany’s carmakers are to avoid billions of euros in fines from Brussels.

    The government wants the country’s automakers to produce up to 10m battery-powered cars by the end of the decade. However, pure electric cars still account for just under 2 per cent of all new registrations in Germany.

    Where are the 10 million buyers = 1 million per year for 10 years?

  6. E.M.Smith says:

    BEV? Battery Electric Vehicle?

    As opposed to the unicorn powered one?

    FWIW, spouse is uninterested in an EV due to the tendency to incinerate occupants in an accident.

    That whole “FOD into battery under the floor causing massive heat and fire” thing….

    Me? I just don’t like the impact of a $10k to $20k battery replacement on my resale value…

    Then there’s that pesky horribly expensive electricity thing… Pushing 39 ¢ / kW-hr in California once over baseline. Just wait until the expense of doubling the grid capacity gets added in…

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