Revealed: the BBC’s guide for pushing climate propaganda

Posted: August 10, 2021 by oldbrew in alarmism, bbcbias, climate, media, propaganda
Tags: ,

BBCpicBBC staffers were recently taught how best to push messages about climate doom. So much for impartiality. Licence payers never agreed to this condescending nonsense.
– – –
Climate change is once again dominating the news agenda, says The Spectator (via Climate Change Dispatch).

A report from the Intergovernmental Panel on Climate Change warned that even if emissions are cut rapidly, the effects of global warming will be felt across the world.

The report – which Boris Johnson has declared sobering reading – leads the news today, with the BBC dedicating seven stories on its homepage today to climate change.

So just as well then those BBC staffers were recently treated to an internal audience research briefing telling them how best to convey messages about climate change to different audiences.

The briefing – which one insider described as being more reminiscent of ‘a campaigning organization’ – identifies seven different groups of viewers and how to appeal to them: ‘progressive activists,’ ‘civic pragmatists,’ ‘established liberals,’ ‘loyal nationals,’ ‘disengaged battlers,’ ‘backbone conservatives,’ and ‘disengaged traditionalists.’

Explaining how ‘we need to talk to them in different ways’, the briefing ranks these groups on an axis of security, health, and wealth on a diversity scale based on ‘closeness’ to your neighbor.

How such metrics are assessed is not revealed in the presentation.

For ‘loyal nationals’ who are working class and authoritarian ‘boomers’ who feel patriotic but ‘threatened’, the guidance orders staff to ‘build on climate concern without feeding fears of climate migration.’

This group is the only one listed as voting for Brexit.

Meanwhile, journalists are instructed to ‘build trust’ with ‘disengaged battlers’ by showing how ‘the benefits’ of climate action will help ‘people like them.’

For this ‘fatalistic, isolated, urban group’ a ‘middle-class environmentalist lifestyle’ is judged to be an ineffective way of engagement.

Both the ‘disengaged traditionalists’ and ‘backbone conservatives’ are listed in the research alongside the euphemistic label ‘British pride.’

The former group can apparently be won over by changing the messenger and a focus on ‘national pride in practical achievements’, while the latter – skeptical, male, and working-class – are allegedly susceptible to messages which talk about ‘manufacturing fit for purpose.’

Continued here.

Comments
  1. Barry Woods says:

    The material – is all – Climate Outreach

    Dr Adam Corner – author of that material.. Blue haired activist guy.. waving banners at Copenhagen – Greenparty..

  2. Chaswarnertoo says:

    Mr Nut Nut PM, sober? Really?

  3. oldbrew says:

    Some made-up stats and fancy graphics to show BBC climate crews…

  4. Gamecock says:

    What, me worry?

    H/T A E Newman

  5. Coeur de Lion says:

    Reminds me of Roger Harrabin’s 2006 ‘28-gate’ denier denying BBC Charter-busting conspiracy. See Andrew Montford’s The Propaganda Bureau

  6. craigm350 says:

    Reblogged this on WeatherAction News and commented:

    Both the ‘disengaged traditionalists’ and ‘backbone conservatives’ are listed in the research alongside the euphemistic label ‘British pride.’

    The former group can apparently be won over by changing the messenger and a focus on ‘national pride in practical achievements’, while the latter – skeptical, male, and working-class – are allegedly susceptible to messages which talk about ‘manufacturing fit for purpose.’

    That perfectly encapsulates the entire tax payer funded, ecosystem of metropolitan elites – completely detatched from the rest of the population and unable to articulate why we don’t believe in human sacrifice at the altar of #NetZero. They really just don’t get it – as they didn’t get UKIP, Brexit, the Brexit Party, Orange Man or even why we didn’t worship Magic Grandpa like they did. The biggest difference between 2014 and now is we are far, far more pissed off and the brutal reality of #NetZero is going to open many more eyes and ears.

    This ‘us and them’ divide is what happens when all they do most of the day is huff each others farts, then spend the rest of the day reading about how wonderful huffing farts is and afterwards meet with like minded minded people, often employed by companies that lobby for huffing farts, so they can discuss fart huffing. Bloody hell all they did at university was huff farts, so why shouldn’t they expect it continue in their employment? How could anyone not believe as they do? Ah but, in their minds, this is all about communicating, because failure so far has been due to not finding the right messaging to tell the smelly, small minded working-classes that fart huffing is the only way to go, rather than fart huffing is pretty gross. Ah! But the only reason these ‘British pride’ groups don’t believe is because they haven’t had the wonders of flatulence inhalation, and computer models built by fart huffers, properly explained to them! They’ll need a report then!

    Such are the signs and symptoms of a narcissistic personality cult embedded within a culture of institutional deviance.

    Fart huffers beware.

  7. RexAlan says:

    As far as I’m concerned lack of communication is one thing but when all you have are useless climate models as a basis for their emotional outpourings and stupid Net Zero legislation is it any wonder people turn away. The average person is much more savvy than they realize apart from electing Boris although that was to get Brexit done as the opposition was next to useless in that regard.

  8. pochas94 says:

    Keep ’em fearful and afraid to resist, said Karl.

  9. hdhuffman says:

    Too many, on every side, really think there are “honest experts” at the helm, of both science and politics, pursuing the best course they can. It is an epidemic of thoughtlessness, on a scale only witnessed in a dying empire. The truth is, we are being led by childish, petty traitors, bent upon destroying our civilization, without a care for the unending torrent of blatant, outrageous lies required to subvert a civilization at its height. They are, in a word, illegitimate…illegitimate scientists supporting illegitimate, and traitorous, politicians.

  10. watersider says:

    Craigm350,
    Oh come on man! You know that farting is now officially labelled as a source of spreading the WUFLU.
    Just last week a study of “experts” in Aus (I think) said you must now wear a dogmuzzle on your bum as well as on your face to defeat this ‘orrible flu. How some of the females I know will find one big enough only God knows.

  11. stewgreen says:

    As soon as #ClimateFearPornDay #ApocalypsePR started
    I thought of 28Gate
    .. It’s not just the BBC either
    … CarbonPants and Ward, and all the other PR people prob involved

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s